Revolutionise concept testing with switchable
As few as 28% of people who say they're likely to purchase a new product actually do.
Bigger, faster, cheaper just gets you the wrong answer more efficiently, unless you do it better.
Introducing
switchable
The different approach to concept testing that is bigger, faster & cheaper than traditional approaches, and is better at optimising the concept & communications for likely purchasers.
Bigger than other approaches
More diagnostic and predictive analyses.
Large range of dynamic normative data and target groups.
Faster than other approaches
An online platform for faster dynamic delivery of interactive results in as little as 24 hours.
Cheaper than other approaches
We automate analyses and results delivery while allowing users the opportunity to interact with the data.
While we offer detailed analytics for every concept - you only pay for the analyses you access.
Better than other approaches
72% of people identified as “switchable” go on to make a purchase.
Built on proven behaviour change models that do not assume people will act as they claim.
"switchable" models predict individual behaviour rather than relying on aggregated or averaged data analysis.
Individual-based modelling enables better optimisation of concepts and communications.
Provides a broader range of analyses and diagnostics, including market potential modelling for volume and concept optimisation estimates.
Get in touch
with our team
Let us show you how bigger, faster, cheaper can also be better.