Revolutionise concept testing with switchable
As few as 28% of people who say they're likely to purchase a new product actually do.
Bigger, faster, cheaper just gets you the wrong answer more efficiently, unless you do it better.
Introducing
switchable
A rapid, rigorous, and cost-effective online concept screening platform that more effectively evaluates concept potential, facilitates concept & communications optimisation, profiles genuine prospects, and frames it all around your commercial expectations — all supported by senior research consultants.
Bigger than other approaches
Everything you are used to in traditional concept screening and much more.
Support, Insights & Strategy from senior switchable consultants.
Large range of dynamic normative data.
Norms across a large range targetable consumer sub-groups.
More diagnostic and predictive analyses linked to commercial objectives including: What if analysis, concept potential modelling, and indicative volume potential.
Get in touch
with our team
Let us show you how bigger, faster, cheaper can also be better.