Our
Services
Why choose Switchable?
Switchable delivers everything you’d expect from standard concept testing — including normative data comparisons — but goes much further. Our validated approach combines:
Concept potential modelling, calibrated volumetrics, and normative benchmarks.
Dashboards, data warehousing, and concept tagging for meta-analysis.
Work with our a friendly team of highly experienced researchers.
That blends speed with statistical validity and behavioural science.
This unique combination ensures that you get insights that are not only rigorous and validated, but also practical, actionable, and delivered with the personal support of senior research professionals.
Research
Solutions
Switchable provides marketers and agencies with an advanced concept testing platform to anchor the NPD process. While the online platform is at the heart of our research, we also offer complementary solutions including data warehousing, concept potential modelling, target profiling, indicative volume assessments, and consulting.
In short, we deliver a full suite of tools to transform concept testing from a coin toss into a strategic strength. You still get everything you’ve always had — but with so much more when you need it, and always with the support of senior research consultants.
Sales
Help
We provide support material for marketers and can help research sell to their clients with marketing collateral or can be there in person to help in sales situations
Bespoke
Solutions
We work with insights agencies to develop bespoke variations on our technology solutions to meet your needs.
Get in touch
with our team
Let us show you how bigger, faster, cheaper can also be better.