switchable has been built off the back of years of experience in the innovation and concept testing space. We were constantly asking ourselves ‘how can we do concept testing better?’ This led to undertaking a Ph.D in behaviour change and product adoption to explore approaches to concept testing that made sense and were more robust than traditional methods. These validated learnings are embedded in the switchable approach.

We genuinely care about finding the right numbers, not just producing numbers. We have gone out of our way to validate our approach to make sure that what we are doing is right. A proportion of all of our revenue goes back into continuous validation and improvement of our models.